Cut the Crap

Visit the Haro BMX website here: www.harobikes.co.uk

Re-brand, digital & advertising

Already a big name in ‘small hall’ shows, Coldwell Boxing decided they wanted to make the next step up in the world of boxing promotion.

We were asked to give their brand and marketing strategy a total overhaul.

The result was a new website with online store & ticket booking facility, and a series of ad campaigns consisting of print, web, bluetooth, mobile and social media executions.

With the new work in place Coldwell Boxing has gone on to break attendance records in 50% of their last events and be recipients of a lucrative Sky Sports deal 3 years ahead of anticipated.

Visit the site: www.coldwellboxing.com

When one of Yorkshire’s biggest companies wanted a new brand creating for their Renewable Energy Division, Henry Boot turned to Black Eye.

Starting from scratch we’ve developed the brand name, strategy, advertising campaign, workwear & vehicle livery, website and online client facility. All this activity has seen the brand have an incredible launch and go from strength to strength in terms of employees and contracts.

Check the site out at http://www.tropo.co.uk/

In April 2010 we teamed up with LifeSkills, one of the country’s leading Learning Providers. They were growing as a company but their brand needed some immediate attention and direction.

The brief was to focus on the target audience of 16-24 year olds and recruit more learners at the same time as increasing the brand’s national presence.

With a new strategy and concept of Learn a Living in place the next 12 months saw intense activity with the launch of a new website and smartphone optimised website, multiple local press and flyer campaigns, sponsorship deals with likes of Sheffield Wednesday FC, the ECB and Essex County Cricket Club.

The results have seen the company go from strength to strength with the opening of 3 new centres, a 400% increase in web traffic and a 200% increase in turnover.
Throughout the rest of 2011 the brand will undergo a further refresh so keep your eyes open for more cracking illustrations from Sheffield based artist Geo on the website, in the press and at Twickenham as part of a new sponsorship deal with the RFU.

Visit the website: www.learnaliving.co.uk

Ventana House (The Window House) was built in 2010 and immediately became one of Sheffield’s most recognisable landmarks with it’s huge mouth shaped window, stilts and prominent location.
The developers, GMI Construction, asked Black Eye to name the building and put together a marketing campaign for potential tenants.

Within 9 months of launching the website and support material the last available occupancy was taken by Sky – totally bucking the current trend for commercial occupancy take-up, particularly as it was during the height of the recession. It also set a new record for the city with the £25 per sq ft rent being the highest agreed for any building or office block in Sheffield.